A press-officer friend recently asked me for pointers on how he could help journalists cover the research institute he now works at better. My response follows: Avoid the traditional press release format and use something like Axios’s. answer the key questions, nothing more. No self-respecting organisation is going to want to republish press releases. This […]
This week in “neither university press offices nor prestigious journals know what they’re doing”: a professor emeritus at Ohio University who claimed he had evidence of life on Mars, and whose institution’s media office crafted a press release without thinking twice to publicise his ‘findings’, and the paper that Nature Medicine published in 2002, cited […]
I received a sharp reminder to better distinguish between activists and experts irrespective of how right the activists appear to be with the case of Ustad, that tiger shifted from its original habitat in Ranthambore sanctuary to Sajjangarh Zoo in 2015 after it killed three people. Local officials were in favour of the relocation to […]
We are proud of ISRO’s being removed from bureaucratic interference and we are also okay with ISRO giving access only to those journalists who have endeared themselves by reproducing press releases.