Matt Mullenweg v. WP Engine

Automattic CEO and WordPress co-developer Matt Mullenweg published a post on September 21 calling WP Engine a “cancer to WordPress”. For the uninitiated: WP Engine is an independent company that provides managed hosting for WordPress sites; WordPress.com is owned by Automattic and it leads the development of WordPress.org. WP Engine’s hosting plans start at $30 a month and it enjoys a good public reputation. Mullenweg’s post however zeroed in on WP Engine’s decision to not record the revisions you’ve made to your posts in your site’s database. This is a basic feature in the WordPress content management system, and based on its absence Mullenweg says:

What WP Engine gives you is not WordPress, it’s something that they’ve chopped up, hacked, butchered to look like WordPress, but actually they’re giving you a cheap knock-off and charging you more for it.

The first thing that struck me about this post was its unusual vehemence, which Mullenweg has typically reserved in the past for more ‘extractive’ platforms like Wix whose actions have also been more readily disagreeable. WP Engine has disabled revisions but as Mullenweg himself pointed out it doesn’t hide this fact. It’s available to view on the ‘Platform Settings’ support page. Equally, WP Engine also offers daily backups; you can readily restore one of them and go back to a previous ‘state’.

Second, Mullenweg accuses WP Engine of “butchering” WordPress but this is stretching it. I understand where he’s coming from, of course: WP Engine is advertising WordPress hosting but it doesn’t come with one of the CMS’s basic features, and which WP Engine doesn’t hide but doesn’t really advertise either. This isn't just really far removed from “butchering” (much less in public), it's also dishonest: WP Engine didn't modify WordPress's core, it simply turned off a setting that was available to turn off.

WP Engine’s stated reason is that post revisions increase database costs that the company would like to keep down. Mullenweg interprets this to mean WP Engine wants “to avoid paying to store that data”. Well, yeah, and that’s okay, right? I can’t claim to be aware of all the trade-offs that determined WP Engine’s price points but turning off a feature to keep costs down and reactivating it upon request for individual users seems fair.

In fact, what really gets my goat is Mullenweg’s language, especially around how much WP Engine charges. He writes:

They are strip-mining the WordPress ecosystem, giving our users a crappier experience so they can make more money.

WordPress.com offers a very similar deal to its customers. (WordPress.com is Automattic’s platform for users where they can pay the company to host WordPress sites for them.) In the US, you’ll need to pay at least $25 a month (billed yearly) to be able to upload custom themes and plugins to your site. All the plans below that rate don’t have this option. You also need this plan to access and jump back to different points of your site’s revision history.

Does this mean WordPress.com is “strip-mining” its users to avoid paying for the infrastructure required for those features? Or is it offering fewer features at lower price points because that’s how it can make its business work? I used to be happy that WordPress.com offers a $48 a year plan with fewer features because I didn’t need them — just as well as WP Engine seems to have determined it can charge its customers less by disabling revision history by default.

(I’m not so happy now because WordPress.com moved detailed site analytics — anything more than hits to posts — from the free plan to the Premium plan, which costs $96 a year.)

It also comes across as disingenuous for Mullenweg to say the “cancer” a la WP Engine will spread if left unchecked. He himself writes no WordPress host listed on WordPress.org’s recommended hosts page has disabled revisions history — but is he aware of the public reputation of these hosts, their predatory pricing habits, and their lousy customer service? Please take a look at Kevin Ohashi’s Review Signal website or r/webhosting. Cheap WordPress in return for a crappy hosting experience is the cancer that’s already spread because WordPress didn’t address it.

(It’s the reason I switched to composing my posts offline on MarsEdit, banking on its backup features, and giving up on my expectations of hosts including WordPress.com.)

It’s unfair to accuse companies of “strip-mining” WordPress so hosting providers can avail users a spam-free, crap-free hosting experience that’s also affordable. In fact, given how flimsy many of Mullenweg’s arguments seem to be, they’re probably directed at some other deeper issue — perhaps what he perceives to be WP Engine not contributing enough back to the open source ecosystem?