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Scicomm

‘Lots of people don’t know lots of things’

You might have seen news channels on the television (if you do at all, in fact) flash a piece of information repeatedly on their screens. News presenters also tend to repeat things they’ve said 10 or 15 minutes before and on-screen visuals join in this marquee exercise. I remember being told in journalism school that this is done so people who have tuned in shortly after a piece of news has been ‘announced’ to catch up quickly. So say some news item is broken at 8 pm; I can tune in at 8.10 pm and be all caught up by 8.15 pm.

Of course, this has become a vestigial practice in the age of internet archiving technologies and platforms like Facebook and Google ‘remembering’ information forever, but would’ve been quite useful in a time when TV played a dominant role in information dissemination (and when news channels weren’t going bonkers with their visuals).

I wonder if this ’15 minutes’ guideline – rather a time-based offset in general – applies to reporting on science news. Now, while news is that which is novel, period, it’s not clear whom it’s novel for. For example, I can report on a study that says X is true. X might’ve been true for a large number of scientists, and perhaps people in a different country or region, for a long time but it may not be for the audience that I’m writing for. Would this mean X is not news?

Ultimately, it comes down to two things.

First: Lots of people don’t know lots of things. So you can report on something and it will be news for someone, somewhere. However, how much does it cost to make sure what you’ve written reaches that particular reader? Because if the cost is high, it’s not worth it. Put another way, you should regularly be covering news that has the lowest cost of distribution for your publication.

Second: Lots of people don’t know lots of things. So you can report on something and it will be news for someone, somewhere. And if the bulk of your audience is a subset of the group of people described above, then what you’re reporting will always likely be new, and thus news. As things stand, most Indians still needs to catch up on basic science. Scientists aren’t off the hook either: many of them may know the divergence of a magnetic field is always zero but attribute this statement’s numerous implications to a higher power.

So, through science journalism, there are many opportunities to teach as well as inform, particularly in that order. And a commitment to these opportunities implies that I will also be writing and publishing reports that are newsy to my readers but not to people in other parts of the world, of a different demographic, etc.

Featured image credit: mojzagrebinfo/pixabay.